FIGURATIVE LANGUAGE

FIGURE OF SPEECH - is a use of a word that diverges from its normal meaning, or a phrase with a specialized meaning not based on the literal meaning of the words in it such as a metaphor, simile, or personification.

IMAGERY - visually descriptive or figurative language

TROPE - a figurative or metaphorical use of a word or expression

The are in common because they all talk about; the way people talk and use words to express themselves.